Meet Kaitlyn

Founder & Owner

Kaitlyn Elford lives in beautiful Victoria British Columbia. She’s a hard working Mama of two beautiful boys (three if you count her husband)! You can find her hard at work to grow her business, cuddling her kidlets or .. doing laundry… mostly doing laundry!

<3 @kaitlynelford

Meet the Team


Haley Mitchell

Sales & Marketing

Haley’s our sales and marketing gal. She enjoys yoga and long walks on the beach. When she’s not tangled in a yoga pose, she’s slinging lashes.


Shauna Waterman


Shauna is an eccentric little fire cracker who collects tattoos and piercings. She’s also a bomb writer.


Melanie Mason

Logistics & Development

An Asian culinary artist at heart, you can find Melanie hanging at the beach or hiking in the woods. She’s also raising three kids all born in the same year, how does that even happen?

I started Lost Artistry Pre fans for one simple reason: to fill a need in the lash world.

While running my local salon and lash bar in beautiful Victoria, BC I noticed that technicians were struggling with volume lash success for five reasons: High training costs, slow learning curve, inconsistent fans, poor retention, and proper application takes a lonnnnnng time!

Eager to resolve these issues for lash techs everywhere my team of amazing girls and I set out on a mission to create something new and special we could be proud of.

Our pre-fanned volume lashes cut application times way down, achieve a perfect light-weight finish every time, and are just as easy to apply as classic lashes so you can skip the expensive, unnecessary volume lash courses.

It’s my goal for our products to help you, as a technician to thrive in your business and flourish in to the most incredible lash tech you can possibly be. Stress free, with happy and more than satisfied clients

<3 Kaitlyn Elford

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© Lost Artistry Lash · 578 John Street · Victoria, BC, Canada · V8T 1T6 · info@lostartistrylash.com