Smiling woman in a warehouse holding a black Lost Artistry box beside a cart filled with packaged orders.

5 Ways to Use Black Friday to Grow Your Lash Business

Don’t just shop Black Friday, profit from it 🤍 Black Friday is the perfect time to stock up, save money, and set your lash business up for a strong finish to the year. Here’s how to make the most...
Close-up of a person’s eye with long natural-looking eyelash extensions and a well-groomed brow. The lashes have a soft curl, and the person’s skin is smooth with a small beauty mark visible beneath the eye.

Why Your Lash Retention Might Be Failing

If your clients are struggling with retention, you’re not alone. Retention issues are one of the most common challenges lash artists face but, the good news is, they’re also completely fixable. Her...
Close-up portrait of a woman with natural makeup, long lashes, and manicured nails gently resting on her face.

The Power of Feathering

"I’ve been using this technique for years and it’s never failed me." – Kaitlyn If you’re looking to add dimension, darkness and better retention to your lash sets, feathering might just be your new...
Try It First: Why Sampling Matters Before Retailing Lash Supplies

Try It First: Why Sampling Matters Before Retailing Lash Supplies

When you’re considering adding new lash supplies to retail, it's super important to truly understand the products first. Sampling isn’t just about trying something new. It’s about putting yourself ...
Stack of three pink lash boxes labeled “Clover Lashes,” “W Lashes,” and “YY Lashes” on a light beige background.

How to Choose Between W, YY, and Clover Lashes

When it comes to creating the perfect lash set for your client, understanding the difference between W, YY, and Clover lashes can make all the difference in achieving that look. Each of these lash ...
How to Improve Lash Extension Retention for Oily Clients

How to Improve Lash Extension Retention for Oily Clients

If you have clients with super oily skin, it can be a little tricky keeping their lashes looking full between fills. Oils break down the lash adhesive faster, which can make even the nicest sets lo...
A close-up portrait of a woman with long dark hair and soft glam makeup, showcasing full eyelash extensions, wearing a cozy cream sweater with her hand resting near her face.

The Best Filming Equipment for Lash Artists

Creating content as a lash artist is such a powerful way to grow your business and connect with your clients. Luckily, you don’t need a full studio setup to start! A few simple pieces of equipment ...
Open box of Lost Artistry ultra dark long stem lash extensions with neatly arranged premade fans beside its black and gold branded packaging on a white surface.

3 Common Mistakes Lash Artists Make With Pre-Made Fans (And How To Fix Them)

Pre-mades are incredible for creating beautiful sets quickly and easily, but like anything in lashing, technique and product choice matter a lot. Done right, they deliver speed and consistency. Don...
Close-up of a gold eyelash extension tweezer engraved with the Lost Artistry logo on a white background.

Mastering Lash Tweezers: Everything You Need to Know

Whether you are new to lashing or a seasoned lash artist, finding the perfect tweezers can feel like a maze. Theres so many options to choose from, it’s easy to feel overwhelmed. This blog will hel...