Soft curls. Clean lash sets. & Natural sets over drama.
Clients are craving softness and natural definition. They want lash sets they can wear every day without feeling overdone. That shift has brought B and J Curl back into focus, with artists everywhere leaning into these curls to create refined, effortless results that clients everywhere are seeking this season.
But here’s the truth...
Drama doesn’t disappear with softer curls, it evolves.
Instead of height and exaggerated lift, B and J Curl create depth, density, and a subtle softness that enhances the natural lash line. The impact is quieter, more intentional – undeniably striking and tasteful. Think timeless enhancement rather than obvious lashes.
Now… let’s address the elephant in the room.
If you’ve tried B Curl before and hated it, you’re not alone. I’ve been there too... Most artists have tried B or J Curl and found it just didn’t look right... myself included the first few times I used them but here’s the truth: They dislike them because they were never shown how to actually use them correctly.
When soft curls are used without strategy, they can:
- Fall flat
- Look unfinished
- Or feel like they “do nothing” for the eye (in some cases, look droopy).
But when used intentionally, soft curls become one of the most powerful tools in your lash set.
Here’s what B & J Curl actually do when used correctly:
- Create a seamless, gradual transition from inner corner to mid-eye, particularly for almond to round eye shapes
- Enhance inner corner retention (exaggerated curls are often the reason inner corner extensions don last!)
- Add a realistic effect to any lash set
- Prevent your spikes from getting lost in your wispy sets (use soft curls on bottom layer and more exaggerated curls on the top layer - game changer)
- Make true cat-eye sets possible (yes, they’re essential for them - coft curls on inner-middle of the eye. Heavier curls middle- outer section - KEY!)
- Bring intentional styling into any lash set you create
And once you understand how to place them, layer them, and blend them properly, they stop looking “boring” and start looking expensive and intentional.
That’s exactly what I break down in this video:
- How to actually master B & J Curl so they enhance your sets instead of sabotaging them.
- If you’ve ever written off soft curls… this might completely change how you use them.
