PRE-LAUNCH: The Lash Artist’s Guide to Social Media + Content Creation

Please Note: This is our Pre-Launch Sale. All online course material will be sent to you via email on May 14th, 2025! By purchasing this course, you are securing access to all course content at the special pre-sale price of $60 USD (regular price: $95 USD) which you will receive full access to on launch day!

Important Note:

• No access to the course materials will be granted before the official launch date of May 14th, 2025. This is a Pre-Launch Sale.

• The course is 100% online, learn at your own pace.

• Course Includes: Access to comprehensive digital manual, 50+ exclusive video tutorials, lifetime support from our educators as needed, and a certificate of completion.

The Lash Artist’s Guide to Social Media and Content Creation: Success Through Strategy, Not Luck!

Welcome to The Lash Artist’s Guide to Social Media and Content Creation—your ultimate online blueprint for building a powerful social media presence, growing your lash clientele, and mastering content creation from A to Z. Whether you're just starting out or already established in the lash industry, this course will take you from “social media novice” to “industry leader” in no time!

This comprehensive course is designed with every learning style in mind, offering a blend of engaging reading material, easy-to-follow tutorials, and step-by-step guides to creating effective social media posts that you can recreate at home—stress-free. No more guesswork about what to post, how to engage, who you are trying to reach and how to grab their attention or which platform and posts to focus on. We’ll guide you through every crucial element you need to succeed in today’s competitive digital landscape, with a focus on helping you find your version of success within the lash industry.

We start with the basics, then gradually move to more advanced techniques that will elevate your online presence. The course is built with flexibility in mind, so you can navigate at your own pace and revisit lessons whenever needed. We promise to take the daunting feeling out of social media—making it simple, approachable, affordable and effective.

Why You’ll Love This Course:

This isn’t just another "how-to" course. It's a comprehensive guide that covers everything you need to grow and thrive in your business using social media as a low-cost, low-time investment, limitless marketing tool. And don’t worry—you don’t have to put your face on social media if you don’t want to (but we do show you how to, if you choose!)! Whether you’re a beginner lash artist, an influencer looking to expand, or an established artist aiming to make a bigger impact, this course is tailored for YOU.

The best part? You don’t need expensive equipment to make high-quality content. If all you have is your phone, we’ve got you covered. We’ll show you how to create professional-grade videos and photos using free features, apps, and the device in your pocket. It’s all about maximizing what you already have—without breaking the bank. Please note: We do cover the equipment and tools necessary to create high quality imagery and content with the use of top-notch equipment as well- we truly have options for everyone.

What You’ll Learn:

• Introduction to Social Media: Gain a solid understanding of how social media can transform your lash business and why it’s essential for growth.

• Choosing the Right Platforms: Learn how to select the best platforms for your brand—whether it’s Instagram, TikTok, YouTube, or all three. Each platform has its strengths, and we’ll help you use them to grow your business.

• Setting Up Your Accounts: Get a step-by-step guide to optimizing your profiles on social media and learn how to leverage each feature to boost visibility and searchability for your business.

• Long-Form vs. Short-Form Content: Master both types of content—quick, catchy videos and longer, in depth tutorials. We provide tutorial videos that walk you through how to create compelling posts for both.

• Building a Strong Social Media Foundation: Learn the secrets to attracting and retaining followers while establishing your unique brand identity. We’ll teach you how to find your niche, reach the right audience and perfect your voice and message.

• Understanding Your Audience: Dive deep into the importance of knowing your target market, so you can create content that speaks directly to your ideal customer/follower base.

• Setting Up for Success: Get the best recommendations for tools, apps, and equipment that help you create high-quality content. We make it accessible for every level!

• Content Prep & Posting Strategy: Learn how to bulk create your content, stay consistent, and develop a posting schedule that maximizes your reach. Plus, discover how to repurpose content for even more impact and reach.

• Creating Cinematic Content: Unlock the secrets to shooting and editing high-quality content that captivates your audience. We show you how to produce professional-looking videos with the gear you already own.

• Editing & Thumbnails: Master editing techniques, thumbnail creation, and graphic design to make your posts stand out. Plus, get access to a library of pre-edited photos you can use right away to enhance your feed.

• Going Viral: Learn the ins and outs of viral content—how to leverage trends, organic reach, and paid ads to boost your visibility. We also show you how to track your analytics and adjust your strategy for better results.

What Makes This Course Different?

This course is specially designed for lash industry professionals. It’s not just about following trends—it’s about strategically growing your brand, reaching a wider audience, and establishing yourself as a recognized expert in the lash world. With expert advice, hands-on exercises, and real-world case studies, this course will help you master the art of social media marketing.

Plus, you’ll get exclusive access to interviews with many top lash industry leaders (not just us!), who will reveal the secrets behind their social media success and share tips on building a strong personal brand.

Ready to Transform Your Social Media Presence and Watch Your Business Thrive?

Enroll today and start mastering social media like a pro!

Bonus: You’ll receive step-by-step video tutorials with foolproof content ideas and strategies to draw in new clients, entice bookings, and grow your recognition in the lash industry. This is your roadmap to becoming a social media master and an industry-leading lash artist—without spending a fortune on equipment!